The
Business of Beer
Coming from the
home of Guinness, a brand that is synonymous with Ireland, we Irish have an
appreciation of beer being part of a national identity: think Heineken and
Carlsberg as being associated with their home countries, also. But the brewing industry
is much more complex than that, with major corporations holding a multitude of
national and international brands. So where does a national brewery such as
Bofferding fit? How does it compare with the many local and regional brewers in
Germany, for example? Where does it sit vis a vis the craft beers and
micro-breweries? What are the challenges - quality raw materials, water purity and
distribution to name but a few?
Join us for a
presentation on this by Mathias Lentz, Director of Brasserie Nationale of the Bofferding brewery on 10th July,
2024 at 18.00 to hear these topics addressed.
The presentation
will be followed by a Q&A which in turn will precede a beer tasting.
Canapes will also be available.
Registration
Prior registration necessary by filling out this form.
For
security reasons, only those who have registered in advance can be admitted.
Closing date for registrations Monday 8th July 17.00.
Numbers are strictly limited and registration will be on a first come basis.
ILCC
Members: Free
Non-members: €20.00
payable to ILCC account LU13 0028 4100 3296 6600
